That’s why we’ve put together a resource to get you up and running when it comes to managing your reputation on social media.
Wait, what is social media reputation management exactly? (H1 or H2))
Social media reputation management is the process of building and monitoring your social media presence to make your overall online brand better.
At BrandYourself we see three major benefits from social media reputation management.
First of all, by managing your reputation on social media well, you enhance how your brand looks on those social networks.
This is valuable if you’re active in the right social communities, and can make your social media accounts a great place for others to learn more about you.
Using these networks to interact directly with your customers, colleagues or potential business partners can set you apart from other brands online.
Secondly, proper social media reputation management typically leads to higher search result rankings for online properties you control when someone searches your name.
Social media properties usually get indexed and can start ranking competitively quickly, so you have an opportunity to make a dent in your search results fast.
Claiming this real estate with properties you control is a huge win, and one of the big reasons we encourage social media reputation management.
Lastly, social media also provides a forum for instant feedback. No matter what it is that you are selling – a product, a service, a lifestyle – social media platforms let you talk directly with customers and clients.
No matter what kind of feedback you get on social media, you have the chance to respond directly and publicly. This shows others that you’re listening, and that you care. Individuals and brands that do this well consistently earn respect in their industry, which is the ultimate currency on and offline.